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Taopix close up / Key features

Take a look at just some of the key features our customers have told us make their lives easier!

Social media upload & social share

Both our Taopix Online and Desktop solutions allow consumers to import photos from social media sites and share their finished photo projects with friends and family via email or social media.

Our Designer provides the ability to import images from social media sites including Instagram, Facebook and Flickr. Consumers can do this in addition to uploading photos from their device and re-using photos from saved projects. 

Once the consumer has finished their photo project, they can share this via email or social media links on over 100 social media sites. Their friends are then presented with a beautiful screen preview of the finished photo gift with only one option - to purchase! 

 

BENEFITS 

  • Social media import: Increases consumer choice - increases amount of photos consumers can choose from. 
  • Increased choice of photos means increased volumes: often extra pages or more books are ordered.
  • Share with friends: ability to share finished projects also leads to more repeat purchases of the same photobooks.
  • Gifts consumers have spent time creating are effectively turned into impulse purchases for friends - no decisions needed, just the option to buy.
  • Viral marketing tool - leads to increased orders!
  • Additional orders could be received before the first order has hit the press! 

 

Customisable shopping cart

Taopix includes a flexible shopping cart, allowing your business to offer a wide range of high margin add-ons that complement the initial purchase.  With options to cross-sell and upsell, you can choose which add-ons you want to profit from; from accessories like gift boxes and ribbons to services such as embossing.

What's more, Taopix includes support for powerful marketing tools such as vouchers, promo codes, gift cards and customisable advertising banners. 

BENEFITS

  • Opportunities to increase order values and make higher margins.
  • Differentiate your products and services from your competition.
  • Benefit from a range of promotional activity - pair up up with well known brands and companies and widen your reach.

Upsell and Cross-sell tools

With Taopix, you can easily add prompts to encourage consumers to upgrade their products whilst they are designing them. For example; ask consumers starting with a 10 x 10 cover photobook if they would like to go for a 30 x 30 cover, mention a promotion, or even prompt users to add more personalisation - all before they hit the shopping cart.

You can also encourage consumers to add elements to an existing product, for example a personalised cover, gift box, ribbon, etc.

And our flexible shopping cart makes it easy for you to cross-sell many additional items, like gift cards, teddy bears, roses and more.

BENEFITS

  • Increase order value - tempt your customer with upsell options. 
  • Powerful marketing tools - designed specifically for photo gift ecommerce.
  • Differentiate your products and services from your competition.
  • Increase orders and profit margins!

 

'The Send to a Friend photobook sharing function has created extra sales. Using social media sites to download images is also very useful. Changing book sizes after design is well received from our clients. Offering non photobook products has created an increase in sales too.’

Piet Geyser, CEO, Q Photo, South Africa

Brand builder - for your business

Taopix allows you to easily and quickly generate individually branded versions of your software so you can penetrate multiple markets with different products.

BENEFITS

  • Separate your markets and target specific products at consumers, photographers, Universities etc. 
  • Multiple opportunities to engage with customers on many levels. 
  • Provide a highly targeted, branded offering.
  • Gives you credibility and relevance in each market segment.
  • Increase volumes and profits.

Taopix gives you options when it comes to which markets you access and how. Find out more about the different routes to market available.

Brand builder - for your partners

Taopix allows you to quickly and easily generate individually branded versions of your software so that you can partner with other brands and sell photo gifts to their customers too. The interface, shopping cart, customer account screen and email templates can all be matched to your partners' brand identities to make it easier for them to market and sell on your behalf.

BENEFITS

  • Greater market penetration with a ready made customer base!
  • Can provide immediate revenue streams following your partner launch.
  • Often leads to a quicker Return on Investment.
  • You can concentrate on manufacturing.
  • No need for additional sales or marketing resources!
  • Reduced sales and marketing costs.

The Taopix platform gives you options when it comes to which markets you access and how. Find out more about the different routes to market available.

Order tracker

Taopix allows your customers to easily track their own orders online; from printing through to finishing and shipping. And our user administration area means they can update their account details, share and reorder saved or finished projects - all without needing to speak to you!

BENEFITS

  • Your customers can intuitively track their own order progress. 
  • Reduced overheads - no need for a customer care team to handle lots of customer order queries. 
  • Consumers can reorder projects quickly and easily. 
  • Consumers can share projects with friends and family from their account. 
  • Viral marketing tool - leads to increased orders!

Photo fix

Taopix Online and Desktop Designers offer image enhancement, including 8 picture corrections, and Red Eye Removal all at the click of a button - thanks to our clever integration with Perfectly Clear image correction software.

Allowing your customers to produce beautiful photobooks and photo gifts they'll want to order time and again! 

BENEFITS

  • Enhances end user photos so they look their best; increasing the chance of orders and reorders.
  • Consumers have more choice in terms of which pictures they can use. 
  • Increased photo choice often means increased volumes. 
  • Happy customers with beautiful photo gifts means more repeat business! 

'Our customers love using Taopix for creating their photobooks because, in addition to the abundance of personalisation options it provides, it is simple and easy to use.'

Mark Koay, Group CEO, Photobook Worldwide

Library Link

You can use Taopix Library Link to easily link with an existing asset management library, allowing your customers to access branded images and licensed content for use in their photo products.*

Partnering with licensed content owners can offer unique ways of repurposing stock images for profit and gives your customers more choice. 

Benefits to your business:

  • Create unique business opportunities with brand owners.
  • Licensed content opportunities.
  • Partner with well-known brands; TV, film, cartoon characters, football and sporting clubs, celebrities etc and tap into their customers.
  • Increased sales of photo merchandise - including orders and volume.
  • Works really well for the ready book market!

* Library Link is currently available as an option on Taopix Enterprise packages only - for more information on our range of packages available, please speak to a member of our sales team! 

Multiple payment gateways

Taopix provides an 'out of the box' integration with over 50 payment gateways. Choose a solution that is totally tailored to your business needs!

Benefits

  • 'Out of the box' credit card payment portal integration.
  • No additional programming required.
  • Start operating as an ecommerce platform immediately!
  • No time wasted in getting to market.
  • With a choice of over 50 payment gateways, pick one that suits your chosen region(s) and currencies.
  • Immediate cash collection.

Taopix also allows you to offer your customers multiple payment methods such as; gift cards, vouchers, promo codes, invoice and collect from store if required. To find out more about what we offer take a look at our powerful ecommerce platform.

Multi-site production

The Taopix multi-site production feature offers both an operational and business solution for manufacturers with multiple production sites. Set up automatic job routing based on location, brand and product.

BENEFITS:

  • Direct jobs to your most suitable print location per business logic.
  • Reduced I.T. costs.
  • Scalable number of sites.
  • Centralised Print Facility Management - within Taopix Production or a production module of your choice. 
  • Business visibility of consolidated reports.
  • Taopix adapts to suit your business - not the other way around! 

Taopix comes with a comprehensive production module as standard and provides you with the flexibility to manage your production to suit your business. To find out more click here.

‘Taopix is a tried and tested, easy to integrate software package that’s flexible and adaptable, allowing us to meet the needs of our own business whilst also helping us to fulfill the requirements of business partners and clients.’

 Shaun Ferry, IT Manager, Loxley Colour

Taopix Connect: integration

Although Taopix comes as a complete package, we understand there may be times when you want to integrate or customise our platform in order to work with another piece of software. And so we’ve built our photo gift platform to work around you, not the other way around!

Taopix Connect comes as standard across our Professional and Enterprise packages.* Using our bespoke integration script (TaoScript), Taopix Connect supports connection and integration between a number of API’s and your Taopix platform – each designed to make your life easier! 

To discover more about all of the integrations we support, please visit our technology page.

BENEFITS

  • Create internet license keys - manage multiple brands, track partners' commission and 
    more. 
  • Variety of integration options including; Perfectly Clear image enhancement software, asset management and social media integrations. Offer your customers more choice! 
  • More flexibility for your business; integrate with; a choice of out-of-the-box payment gateways, external colour enhancement software, industry standard applications. 
  • Supports; data import / export integrate, external customer account integration and much more. Integrations to make your life easier!

* To find out more about our packages click here. 

Take a closer look at some of the clever stuff behind the world’s leading photobook platform - from the technology used to the integration options and browsers supported...